It's a WordPress theme that turns an ordinary website into a booking website for a holiday property. PrivateLet is built for one property rather than a listings site. The photo gallery, availability calendar, nightly and seasonal rates, guest details and deposit-taking are all part of the theme. You install it, add your own property and start taking bookings. There is no separate booking plugin to buy, wire up or renew.

That's exactly what PrivateLet is. You get the parts of an Airbnb listing that actually sell a stay, such as a large photo gallery, sleeps-and-beds facts, an amenities list, guest reviews, a map and a date-and-guests booking box. But it's on your own domain, with your own brand, and no commission comes out of the booking. Guests who found you on a platform once can book with you directly ever after.

None. You buy the theme once and every booking taken on your site is yours in full. Take a property earning £20,000 a year. The 15–20% a booking platform typically takes between guest and host comes to £3,000–£4,000, and that is the whole argument for having your own site.

Either, and you choose. A holiday let is normally paid in parts, so PrivateLet models it that way. A deposit secures the dates, the balance is due before arrival, and the theme tracks what has been paid and what is still outstanding. A refundable security deposit can be added as its own line on the invoice.

Yes. You set a standard nightly rate and then as many seasons as you like on top of it. Seasons can be recurring. “Christmas” stored as 20 December to 2 January repeats every year, so you cannot accidentally sell Christmas week at the standard rate because you forgot to re-enter the dates. You can also add a weekly discount for stays of seven nights or more, a short-break surcharge under a set number of nights, and a last-minute discount inside a set number of days from arrival.

Yes, and the theme knows the difference. A blocked period carries a type, so your own calendar says “Owner staying” where a visitor simply sees that the dates are not available. Your calendar is both a sales tool and your own diary. Blocks are entered as arriving and leaving dates, so a week you drive home on is free for the next guest that same afternoon.

Most private lets still take bookings by phone, email and word of mouth, so you can enter one by hand. It is recorded the same way as an online booking, blocks the same nights and appears on the same calendar. There is only ever one place to look to know whether a week is free.

Yes. The 15 ready-made designs cover five kinds of property. Those are lodges and cabins, holiday cottages, static caravans, seafront and harbour apartments, and villas and sun apartments. A caravan on a park sells on the park as much as on the van, and a seafront flat sells on the lift, the parking bay and the balcony. Pick the design nearest your property and change the words and photos.

Yes. The theme is multilingual and multi-currency, and the designs are written for British cottages, caravans and self-catering lets as readily as for US and international rentals. Nightly prices, weekly prices, changeover days, arrival and departure times, pets, house rules and directions are all part of the property record.

No, and that is the point of the product. You import the demo property, then work in one admin screen called My Property. It has three tabs for the property, its pricing and its availability. There is no listings table to learn, no page builder to master and no plugin stack to assemble. If you want to redesign a page, every section is an Elementor block you can drag, but you never have to.

Those are monthly subscriptions, and you rent your website from them for as long as you let the property. PrivateLet is a WordPress theme you buy once and install on your own hosting, on a domain you own, with the guest data staying in your own database. There is no monthly fee, no per-booking fee and nothing to lose access to if you stop paying.

Very soon. All 15 designs are built, the booking engine is working, and the demo is live now. Try it and see exactly what you would be buying. The theme itself goes on sale once the download package is finished.